West 2 East design agency generate new revenue streams

West 2 East is a Bristol based design agency. They use the ICM Communicate portal to:

1. Offer their clients a service to adapt and download PDFs
2. Offer their clients the ability to adapt and link West 2 East designed HTML content to their customer list(s) and email them.

The result is a significantly differentiated service to their clients with improved workflows, all whilst generating additional recurring revenues.

The challenge was simply to cost effectively get closer to the clients and to identify methods of increasing revenues.

The solution was initially to use ICM Communicate to post PDF collateral to their various client accounts. The client then simply completes the areas that West 2 East have designated as being dynamic, and then either sends the file to a printer, prints locally or asks West 2 East to print on their behalf.

West 2 East then added the ICM Communicate Email Module, which allowed them to create HTML content on their clients’ behalf. Their client then simply creates the Mailing List(s) and sends the email campaign.

The ICM Communicate reporting facility is available to both the client and West 2 East, which enables them to monitor the campaign’s success.

The benefits are that West 2 East has been able to offer a strongly distinguished service that not only secures existing and attracts new business, but also generates additional ongoing revenue streams.

MD Dave Dawson simply puts it this way:

“ICM Communicate has allowed us to redefine our client relationships into value driven partnerships. Our clients find ICM Communicate easy and intuitive to use so it really is a win-win decision. We’ve improved service levels, generated additional revenue, reduced costs and pleased our clients.”

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